Our mission not only leads us, it inspires us with a common purpose. DURA’s mission is to inspire: drivers, through exceptional vehicle interactions, such as the feel of a shifter or the mirror finish on a 10-year-old trim; customers, through a game-changing design, an immediate remedy to a critical supply problem, or daily confidence in best-in-class quality; our people, through a unique culture, purpose and pride in DURA; competitors, through leading by example, creating benchmarks to which they aspire; our stakeholders, through working together to deliver exceptional value creation for all; DURA’s mission is inspiration fueled by innovation and performance.
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