Bandai Namco Games is a wholly owned subsidiary of Bandai Namco Holdings (BNHD) and specializes in management and sales of video games and other related entertainment products, while its Bandai Namco Studios subsidiaries specialize in the development of these products. It is the core company of Bandai Namco Group's Content Strategic Business Unit (Content SBU). In addition to its core publisher operations in Japan, Bandai Namco Games publishes content worldwide through different entities. Bandai Namco Games America handles publishing across North America; Bandai Namco Games Europe handles publishing across Europe; Bandai Namco Games Asia handles publishing across Asia (except Japan); Bandai Namco Games Australia and Bandai Namco Games New Zealand handle publishing in Oceania. The company has its headquarters in Shinagawa, Tokyo.