The Commercial Bank Intesa Sanpaolo Romania S.A. (Intesa Sanpaolo Bank) is the name under which it officially operates in Romania, starting with the 14th of January 2008, the biggest financial group from Italy and one of the first 10 in the world. The history of this bank on the local market started since 1996 in the West of the country, at Arad, as a financial institution specialized in products and services for small and medium enterprises (SMEs). After the global merger between the Intesa and Sanpaolo IMI groups, the bank has stepped into a new development phase, as Romania became a strategic market and a priority for the rapid expansion of the new Intesa Sanpaolo group. Starting with 1st of October 2012 Commercial Bank Intesa Sanpaolo Romania SA and CR Firenze Romania SA Bank merged to become a single financial entity: Intesa Sanpaolo Bank, able to offer to its clients all the benefits and advantages offered by one of the most solid and powerful international financial institution. The objective of the Bank is to become a quality leader, offering its customers innovative products and services that will make a difference on the Romanian banking market.