Gemius is the leader in the field of internet measurement and consultancy in Europe and in the Middle East. Originating in Poland, Gemius has expanded across the EMEA region and is currently operating on more than thirty markets. The company is the pioneer of the full hybrid methodology for online audience measurement, integrating both consumer panels and advanced site-centric research, giving media planners highly credible results (gemiusAudience). It also offers professional research solutions, analytical and advisory services, from site-centric and user-centric studies to technologically-advanced tools for studying internet user behavior on chosen websites (gemiusPrism), internet user socio-demographic profiles (gemiusProfileEffect) and the effectiveness of internet advertising campaigns (gemiusDirectEffect). Gemius also conducts research related to subjects submitted by customers (gemiusAdHoc). Apart from the above-mentioned research services, Gemius offers a research tool for immediate measurement and presentation of all clicks made by internet users on a website (gemiusHeatMap). For more information, please visit www.gemius.com.